Games in transport: Grr-Grr-Bike case study


Illustration from Grr-Grr-Bike mobile phone game

Grr-Grr-Bike is a mobile phone game designed to engage and educate people about urban cycling.

I just posted the paper I wrote jointly with Peter Purgathofer and Fares Kayali of the Institute of Design and Assessment of Technology Vienna University of Technology about the use of games in transportation, with a focus on the technical evaluation of the Grr-Grr-Bike game prepared by Peter and Fares last spring. Here’s the paper abstract:GGBike-door

This paper presents an introduction to using games in transportation. Many organizations are using online games to help explain complicated subjects, increase awareness and encourage participation, three key transportation agency objectives. The Grr-Grr-Bike game was developed to better understand how mobile games could be designed to achieve these objectives. In the game players swipe the screen to guide a bike rider along an increasingly more complicated streetscape while avoiding opening car doors and stopping at traffic lights. The game’s objective was to encourage people to get involved in local bike planning and to teach them about urban cycling. The prototype game was released in January 2013 and then evaluated by game design experts. The experts produced a research report with improvement recommendations. The paper begins by providing an introduction to using games in transportation including example games, then uses the expert recommendations for Grr-Grr-Bike to illustrate important game design concepts, and finally presents general recommendations for using games in transportation.

You can download the paper from my publications page or directly via this link.

I’ll present the paper at a poster session on Monday morning January 13, 2014 between 8:30 -10:45 AM, Hilton International Center.

Hope to see you there!

Andy Nash

November 10, 2013


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