Gamification to Encourage Walking and Cycling

Screenshot of Strava App homepage June 2016.

The Strava app uses gamification to encourage people to walk and cycle more.

Great post on the GovLab website describing Kevin Werbach’s presentation on gamification: more specifically, how innovative organizations are applying the techniques that make games so powerfully engaging.

Here’s a link to the GovLab article: Gamification harnesses the power of games to motivate by Stefaan Verhulst on March 19, 2015.

Andy Nash

April 1, 2015

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