I always try to find time to visit the NY City Transit museum when I visit New York. One of the things I love are the historic advertisements that are in the old subway cars parked in the museum. This is a particularly fun one I think. The accompanying text says “Bet you do better in a hat!” and states that “84 out of 100 women prefer men who wear hats.”
While at the museum I bought the book Helvetica and the New York Subway System: The True (Maybe) Story by Paul Shaw. I finished reading it before Christmas and it’s really interesting – you’ll never look at a NYC Subway sign the same way again! (Here’s a link to a similar article he wrote on the internet – Paul Shaw, The (Mostly) True Story of Helvetica and the NY City Subway).
And, one final photo of a mosaic from the Cortlandt Street IRT Subway Station (also in the Transit Museum collection). All my photos of the NYC Transit Museum on Flickr.