Paris: Advertisement on side of recycling truck.

Paris: Advertisement on side of recycling truck.

I really enjoy it when city agencies are creative in their advertising. In Vienna the MA48, the people responsible for street cleaning, collecting trash and recycling etc., have a great program. Zurich’s public transport operator does a fantastic job. More on Vienna and Zurich later, but we visited Paris this week and I loved this advertisement on the side of a recycling truck (we saw it elsewhere too) … the words in the photo essentially say, “We try to do our best, but not the impossible.”